Using the Ascender to help build out The Virtual Venue has enabled Pytch’s staff to come off pandemic furlough and back to work, Palmer points out. “We will survive this.”
Palmer believes virtual events are here to stay even in a post-coronavirus world. “Traditionally, for live events you’re either there or you’re not. They narrow the audience and exclude those who are not physically able or can’t afford to attend. Live streamed virtual events, on the other hand, offer bigger audiences, more access, more entry points and a lower cost of production.
“Analog Way will be critical to those events,” he declares. “We need equipment that will allow us to deliver really rich experiences that excite and engage the audience. Analog Way will help us deliver top-tier, TV-level productions.”